Partial van wrap projects are one of the smartest branding moves a service business can make, and Original Roofing’s cargo van proves it. Instead of a full colour change, we kept the factory white and concentrated bold graphics exactly where they earn the most attention — the lower body, the rear doors, and both sides. The finished partial van wrap turns every job site, driveway, and highway run across Toronto and the wider GTA into rolling advertising that works while the crew is on the roof.
The Project: A Partial Van Wrap for Original Roofing
Original Roofing brought us a clean white full-size cargo van and a clear goal — make it unmistakable on the road without the cost of covering every panel. A partial van wrap was the right call.
Our in-house design team built a layered, mountain-range graphic in deep forest green, rust orange, and slate grey that sweeps across the lower half of the van and wraps around the rear doors. Above it, the crisp white factory paint became the backdrop for the “ORIGINAL ROOFING” wordmark, the circular rooftop logo, two contact numbers, and the company’s certification and award badges.
What We Wrapped
- Lower side panels on both driver and passenger sides
- Rear doors, mirrored with the logo and phone numbers for visibility in traffic
- Cut-vinyl lettering and logo on the upper white section
- Factory white cab and roof left bare — the hallmark of a true partial wrap
The rooftop ladder rack stayed exactly where it was. One of the quiet advantages of a partial wrap is that graphics can be designed around the equipment a working van actually carries.
Why a Partial Van Wrap Works for a Roofing Company
Roofing is a referral and neighbourhood business. When a branded van sits outside a job for two or three days, every neighbour becomes a potential lead. A commercial van wrap gives a small crew the visual credibility of a much larger operation — for a fraction of the cost of ongoing digital ads.
According to 3M, a partial wrap typically covers at least one-third of the vehicle and remains a cost-effective way to build lasting brand awareness — maximum impact on the panels drivers actually see, with no spend on areas that add little marketing value.
Partial vs. Full Wrap: Coverage and Cost
Choosing between coverage levels comes down to budget, brand goals, and how much of the van’s original colour you want to keep.
| Option | Coverage | Typical GTA cost (est.) | Best for |
|---|---|---|---|
| Lettering & decals | Logo, text, contact info | $500 – $1,500 | Tight budgets, simple branding |
| Partial wrap | 1/3 to 1/2 of the vehicle | $1,500 – $3,500 | Bold branding at moderate cost |
| Full wrap | Entire vehicle | $3,500 – $6,000+ | Complete colour change or edge-to-edge graphics |
Figures are general GTA market estimates for planning only. For an exact quote on your van, contact us for a free estimate.
If you’re weighing the trade-offs in detail, our guide on full vs. partial van wraps and ROI breaks down the numbers further.
Materials and Durability
A wrap is only as good as the film underneath it. At Vinyl Wrap Toronto we use premium cast vinyl from 3M and Avery Dennison, printed and laminated for outdoor durability. Cast films conform tightly to the ribs and curves of a cargo van and resist the cracking that plagues cheaper calendered vinyl through Ontario’s freeze-thaw winters.
Every wrap we install is backed by a 3-year warranty against peeling, bubbling, and fading, so a fleet van stays sharp through years of GTA weather and daily kilometres.
Common Mistakes to Avoid
- Skimping on film quality. Economy calendered vinyl fades and lifts fast, especially on a van that lives outdoors year-round.
- Cluttering the design. Drivers read a van in three to five seconds. Original Roofing’s layout keeps the name, logo, and phone numbers large and legible.
- Ignoring both sides and the rear. A one-sided wrap wastes half your impressions. We mirrored the branding for full-traffic visibility.
- Wrapping over dirt or damage. Vinyl needs a clean, sound surface. We prep and decontaminate every panel before installation.
Get a Partial Van Wrap in Toronto and the GTA
A well-designed partial van wrap is one of the lowest cost-per-impression advertising tools available to any trades or service business in Ontario. Original Roofing now markets the company on every drive through Etobicoke, Mississauga, Brampton, Vaughan, and Toronto — with no ongoing ad spend.
Our certified installers and in-house design team can take your van from plain to unmissable. Explore our full range of van wraps, or for simpler branding, our van lettering and decals.
Ready to wrap your fleet? Call 416-746-1381 | Email info@VinylWrapToronto.com | Visit us at 24 Ronson Dr, Unit 1, Etobicoke, ON — or request a free estimate online.
Frequently Asked Questions
-
How much does a partial van wrap cost in Toronto?
Most partial van wraps in the GTA fall between roughly $1,500 and $3,500, depending on coverage, design complexity, and vehicle size. Contact us for an exact free estimate on your van.
-
What’s the difference between a partial wrap and a full wrap?
A partial wrap covers about one-third to one-half of the vehicle and usually keeps the factory paint as part of the design. A full wrap covers every panel for a complete colour change or edge-to-edge graphics.
-
How long does a partial van wrap last?
With premium cast vinyl and proper care, it typically lasts five to seven years. Ours comes with a 3-year warranty against peeling, bubbling, and fading.
-
Will a partial van wrap damage my van’s paint?
No. Applied to factory paint in good condition and removed correctly, quality film protects the surface underneath rather than harming it.
-
How long does it take to install a partial van wrap?
Usually one to two business days after the design is approved, depending on coverage and how much surface prep the van needs.
-
Is a partial wrap or lettering and decals better for a roofing business?
Decals are cheaper, but a partial wrap delivers far more visual impact and credibility — usually worth it for referral-driven neighbourhood work.
-
Can I wrap a company van I’m leasing?
Yes. Vinyl is removable, so a leased van can be branded and returned to its original finish at lease-end. Confirm terms with your leasing provider first.
-
Do you serve businesses outside Etobicoke?
Yes — we wrap vehicles across Toronto and the entire GTA, including Mississauga, Brampton, and Vaughan.
