Why your Car wrap branding is failing?
It is a well-known fact that vehicle wraps are an ideal advertising method for any business – whether you are trying to create a buzz or bring more clients. Car wraps in the last few years have become a popular marketing choice to give the vehicle a branded modified look. As much as it is gaining popularity, there are a lot of factors to consider while designing a car wrap. From choosing the wrong wrap company to that ‘Oops’ design moment; these factors can hamper your company’s sales. If your vehicle wrap is not as effective as you imagined, these might be some of the reasons. Read through to know more:
1. Lacking compelling CTA (Call to Action)
Studies indicate that more than 90% of visitors who read your headline also read the CTA copy. A call to action makes it clear to a potential client what action are they supposed to take next. A wrong CTA can end up losing customers. It leads to an instant response by the viewers. Using appropriate words or phrases on car wraps can prove to be successful for your business.
Here are some examples of CTA on vehicle wraps:
- Ensure that CTA explains the service like ‘Call now’ to generate interest.
- ‘Follow us now’ to direct users to social media channels.
2. Poorly Designed Wrap
One of the prime factors of a car vinyl wrap is design. A fleet wrap is a huge canvas and a great outdoor advertising tool. Therefore, the design must be consistent, clear, and accurate. It should be well thought out and ideated. Intricate details like spacing, font, and angles create a wholesome effect, and ignoring any of them leads to design errors. Furthermore, it negatively impacts the company’s image.
3. Low-quality vinyl wrap
Car vinyl wrap is created using a high-grade, premium vinyl material that makes any vehicle stand out. Moreover, high-quality vinyl will not only create an impactful image but protect your vehicle from any potential damage and increase durability. You can avoid such situations by hiring a professional car wrap company as they have the required knowledge and experience or simply call Vinyl Wrap Toronto.
4. Not Prepping for Car Wrap
Before getting your car wrapped, getting your car washed is a mandatory process. If it is not washed, it will be an obstacle during and after the vinyl application. Failure in doing so can cause bubbling on the wrap because oil and dust particles are not removed from the vehicle’s surface. They can show up through a graphic and make it look unprofessional. At Vinyl Wrap Toronto, we re-clean the surface before installation to ensure the best adhesion.
5. Installing & Designing on your own
To cut the cost, a lot of businesses attempt to install the vinyl themselves and fail miserably. This affects the visual appearance and takes a lot of your time. Not only that, but self-designing the mockup with no knowledge about colours, fonts, and images further affects the visibility and readability of the wrap. Therefore, we strongly recommend seeking vehicle graphic designs and letting the best person do the job for you.
6. #Bonus Going for the cheapest job
Cutting down on money and getting a cheap vinyl can save you a lot of costs but it depreciates the quality as well. On top of that, low-cost vinyl can damage your car and is not long-lasting. Therefore, to incur maximum results go for high-grade 3M vinyl wrap.
Now that you know what factors are causing your advertisement to fail, it is time to fix them. To learn more about car wraps or car wrap costs, get in touch with our team at Vinyl Wrap Toronto. We are available at 416-746-1381 or you can simply walk in at 24 Ronson Dr, Unit 1, Etobicoke, ON, M9W1B4.
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