Vehicle wraps: the dos and don’ts
There is no second thought about how effective vehicle wraps are for advertising your business. However, for the first time having your vehicle wrapped, you are bound to make mistakes that can affect your wrap.
Now, before you decide to apply a vinyl sticker on your vehicle, take note of these dos and don’ts. If you don’t have a logo yet, contact us at Branding Centres which takes care of all your marketing needs!
- Don’t overcrowd your vehicle with graphics
As it is popularly known “Simplicity is the ultimate sophistication.” So, stuffing your vehicle with too many graphics can impact your brand negatively. Always, think of what the essence of your business is. It could simply be contact information or even the logo. Be clear and concise, keeping in accord with your brand’s design and concept. Eliminate noisy backgrounds and unnecessary clutter to allow the information to stand out.
- Do make an effective brand message
Remember that you are advertising on your vehicle, not a stationary object. You have a few seconds for people to digest and recollect the information. It is suggested to be precise and clear. Stick to a message that is readable and resonates with the brand identity.
- Don’t advertise on one side of the vehicle
It is just like leaving the job half done. Your vehicle can be viewed from all angles, so be thoughtful of what you put and where. One side of marketing will restrict your advertising. Always remember that your vehicle is a 3-dimensional object and a huge canvas.
- Do thorough research and create a plan-of-action
Stepping into the wrap shop without prior research can lead to dysfunctional wraps. For instance, when you need to make a purchase, you tend to see reviews, how it will benefit your product and other important things. Similarly, for vehicle wrap don’t rush and get designed until you are affirming on what to get. It’s helpful to bring together all this information in a brief to the designer for a better understanding of the project.
- Don’t use bad-quality images
Poor-quality images can make the advertising go all wrong. A fuzzy, stretched image on a vehicle looks unprofessional and leaves a bad impression on potential customers.
- Do use bold colours and designs
You can make your graphics pop out and yet look elegant. Get noticed with gigantic designs. As we mentioned earlier that your vehicle is a huge canvas, so take this as an opportunity to make it a statement.
Now that we have discussed the dos and don’ts of a vehicle wrap, you can get started! At Vinyl Wrap Toronto, our team of specialists can design and install your vinyl wrap. Contact us today at 416-746-1381 or visit our garage located at 24 Ronson Dr, Unit 1, Etobicoke, ON, M9W1B4 to consult with our experts regarding vinyl wrap materials, car wrap costs, etc.
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